Founder
Mr. Joseph Greiver (1910-1973)

Joseph Greiver walked towards his dream before WW II from his birth place Poland via Holland and Greece . With profound vision, in 1934 he established Palestine Travel Agency , among the first travel concerns. After the birth of the State of Israel, the agency became PATRA: the largest Travel Agency privately owned. Mr. Greiver was head of the family business until his demise.

Co-Founder
Mrs. Yafa Greiver

came to Israel with her parents from Poland in 1932 and later married Joseph Greiver. The devoted wife and mother of 3, remembers the era of the British Mandate in Jerusalem and the struggle for an independent Jewish state. When her children were grown, she entered the office to assist with the new department that she created – Assistance for Tourists and up to date, she is involved with PATRA and comes into the office 3 times a week.

President & General Manager
Mr. Gad Greiver

the second child of the Greiver's entered the family business during school and army vacations and worked his way up through all the various departments until he took over the business just before Mr. Greiver's death in 1973. With his strong will, creative thinking and expertise he developed the business and brought it into the 21 st century, making PATRA a well reputed and profitable organization.

V.P Marketing
Mrs. Matilda Greiver

made aliya to Israel from India and worked in PATRA as secretary to Mr. Joseph Greiver until his demise. The true storybook romance of secretary meeting and marrying the boss' son!!! She smoothed the way for Gad's takeover of the business and returned to house and home to bring up 6 children.

She reentered the business to expand the Cruise Industry that relies on PATRA for land arrangements in the Holy Land .

V.P. Sales & Operations
Re'em Greiver

grew up in the business, lending a hand, together with his other siblings, during school, army and university vacations. After achieving a Tourism and Business BA from England , he returned to Israel and joined the family business. He is the 3 rd generation actively involved in the continuity of a family-run operation. He plays a strong role in defining PATRA's identity while reinforcing its reputation for stability and reliability. He has taken the Outgoing Department into the High-Tech era. Re'em Holds an M.B.A. from Bar Ilan University , Israel.